Tell-a-Friend 2

Metro Vancouver

Tell-a-Friend 2

An integrated marketing campaign recruiting volunteers for the Tell-a-Friend initiative.

School:

Langara

Department:

Business

Course:

MARK 4820

Instructors:

  • Frederica Jensen

City of Vancouver:

  • Nadia Carvalho | VIP

Student Team:

  • Suparna Gupta
  • Abhishek Gupta
  • Gunish Thakral
  • Soham Arora

Strategy:

  • New Start Strategy

City goal area:

  • Enhancing Newcomers' Access to Services

Term:

September-December 2018

Summary

The Tell-a-Friend initiative was proposed by the Vancouver Immigration Partnership (VIP) as a way to connect newcomers to settlement services in the city after learning that around 30% of newcomers don’t know about or use the services available to them. VIP is working in collaboration with Langara College students through CityStudio to research, develop and implement the initiative in the community.

ReachOut is an integrated marketing campaign created as part of Phase 2 of the Tell-a-Friend project collaboration with Langara and CityStudio. The campaign, designed by Business students in MARK 4820, builds on research conducted by Nursing students in Phase 1 of the project during the Summer 2018 term.

The aim of the campaign is to recruit long-term immigrant residents as volunteers or “Community Navigators” who can share their knowledge of settlement services and how to access them with recent immigrants and refugees. The campaign was designed to overcome key barriers such as language and trust, and proximity to services.

View the campaign assets.

Tell-a-Friend 2

Next Steps

Langara Business students in BUSM 4300 will continue work on the project during the Spring 2019 term (Phase 3), exploring implementation options for the Tell-a-Friend initiative.