School Active Travel Program (Remastered)

In this project we were tasked to improve The City of Vancouver’s School Active Travel Program webpage by increasing awareness of the program offerings. We first built a prototype for the website wireframes we developed in our previous project using html and css. With some research we had conducted and by looking through websites that are popular among younger students, our website architecture has been created to target elementary students, focusing on retaining user attention and engagement through the use of vibrant colors, solid grid structures, interactive designs and concise program descriptions along with graphic images explaining what each section of the website is about. With the changes we have made, we believe that the younger demographic would be more willing to look into what the School Active Travel Program has to offer without an overwhelming intake of information, but rather in a fun and vibrant way. We’ve learned there are many ways to present information but even the slightest change may attract a different target audience and push away that one you’ve intended. Our overall outcome is to be able to provide a more younger demographic-friendly website to potentially change their ways of transport to school with a more active approach.