Equity in Leisure Accessibility

Renfrew-Collingwood, Vancouver

Equity in Leisure Accessibility

Expand options, market awareness and remove barriers to increase leisure access use and achieve equity in the widening gap between income and affordability.

School:

UBC

Department:

School of Economics

Course:

ECON 339

Instructors:

  • Catherine Douglas

City of Vancouver:

  • Paul Czene
  • Colleen Hamilton

Student Team:

  • Bosco Chen
  • Fathia Daruri
  • Caitlin Tran
  • Reza Drysananda

Strategy:

  • Healthy City

Term:

Fall Semester 2019

Summary

The Leisure Access Program (LAP) provides low-income Vancouverites with access to basic recreation programs and services at Park Board facilities at a reduced cost.

This project is an investigation of the reasons why the existing Leisure Access Program users in the City of Vancouver are not fully utilizing the discounts provided by the program, and why there is a lack of new usage. We suggest three solutions based on the issues we found: (i) expand more facilities and LAP features by giving more flexibility in each area’s community center programs, (ii) conduct a marketing campaign to promote the program awareness and value creation, and (iii) reduce transportation barriers to increase transportation accessibility and mobility.

Our proposed solutions include how to give equal access to low-income Vancouver residents through the LAP. To better understand and provide feasible solutions, we narrowed our research into one area in Vancouver, Renfrew-Collingwood. Our research findings suggest that there are four reasons for the lack of LAP usage: (i) limited program capacity, (ii) limited program awareness, (iii) limited knowledge of value creation opportunities, and (iv) prohibitive transportation costs and fees. Our solutions are based on the Renfrew-Collingwood demographics, in which we targeted three different age groups: 13 – 18, 19 – 39, and 40 – 64 years old as LAP’s potential users. Through these solutions, we strive to provide more options, generate greater awareness and minimize the barriers preventing users access to recreation. The next actions of the project will be required to implement our solutions most practically and feasibly.

Equity in Leisure Accessibility

Next Steps

Our next step will be geared towards collecting more data. These would include:
1. Get the approval for our questionnaire/survey from the community partners of the city of Vancouver and CityStudio Vancouver, this includes an approval regarding our target age group as potential LAP users.
2. Conduct a survey in the Renfrew-Collingwood Community Center and the surrounding area. The survey covers the barriers of the users’ visit to Renfrew-Collingwood’s Community Centre, and it also covers the users’ preferences of the LAP and its features. The survey will reveal both the users’ frequency in using technology (such as social media), as well as their level of accessibility to the community center (e.g transportation method).
Through this, we hope to not only share our project with the City staff partner, but also being implemented and continue our involvement in the process of achieving a community where everyone has the opportunity to prosper.