For our project we were asked to propose slogan recommendations for the Corporate Zero Waste Officer at the City of Vancouver to address the large amount of single-use plastic bags that are thrown away in city facilities such as community centres. Reducing this waste helps minimize harmful ecological impacts caused by plastic bag waste while contributing to the vision of a secure and sustainable food system.
We conducted scholarly and web-based research for global plastic bag reduction and effective slogan strategies. Our outcomes are based on theoretical guidelines for effective slogans. These slogans could be used to create signage at community centers where the City could test for behaviour changes by tracking waste diversion rates.
